Sales territory mapping is an indispensable part of outside sales. Every sales plan starts with it. Your sales plan is bound to fail without sound territory management and a robust Territory Mapping software. It’s like Batman without his utility belt. Australia Franchise Mapping Software. Maptitude is a robust and easy-to-use professional franchise mapping tool. Maptitude provides all the features that your organisation requires in order to take advantage of the geographic elements underpinning successful franchise territory. Territory mapping. ODL Studio is free, open-source software that lets you create rich, detailed sales or delivery territory maps. Territory mapping features. Create territory maps for any type of geographic building block where shapefiles are available - for example zipcode.

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Maptitude is a robust and easy-to-use professional franchisemapping tool. Maptitude provides all the features that yourorganisation requires in order to take advantage of the geographicelements underpinning successful franchise territory and sitelocation decisions.

Maptitude costs only US$695 and is packaged as aone-stop-solution, shipping with all the tools and data required toinvestigate potential and existing franchise site performance, whilesupporting sound business planning for both franchisors andfranchisees.

Franchise Site Selection Mapping

Maptitude makes it easy to use maps to analyse and understand thebest locations for franchise site selection. Maptitude is a powerfulcombination of site mapping software and geographic data thatprovides everything that you need to make informed decisions.

In addition to the latest demographics, Maptitude includessubstantial social, housing, and income data, along with easy-to-useanalysis tools that will allow you to better understand therelationships between your demand, supply, and competitor locations.

For example, theMaptitude Australia Data Package includes extensive business listinglocations and detailed population characteristics. These data provide a completeframework for establishing new franchises.

Maptitude allocates franchises to achieve sustainable revenuegenerating territories, and can minimize competition orcannibalization as well as integrating many other factors into thedecision process based on the user’s preferences.

In addition to thesite selection tools, Maptitude has extensive functionality formarketing and sales mapping including travel time & distancerings.

Franchise Territory Mapping Software

Maptitude mapping software gives you a suite oftools for creating franchise territories and includes extensivedemographics, consumer segmentation data, and address/postalgeocoding and validation.

Often a territory is an area that is made up of several smallerareas merged together. For example, franchise territories might bemade up of groups of postcodes, neighbourhoods, or other regions. Maptitude can build the franchise territories for youand compute the attributes and demographics of each one, helping youdecide where to expand a retail franchise.

You can use Maptitude to create franchise territories based on atable or Excel spreadsheet of data; interactively by clicking onfeatures in a map such as postal areas; or manually by drawingwhatever boundary lines you require using the Maptitude editingtools. It is also possible to create franchise territories based onstreets or overlapping franchise territories that define exclusiveor non-exclusive markets. Your franchise territories can be storednatively in Maptitude or in formats including Shapefile, OracleSpatial, or SQL Server Spatial.

Unlike many other mapping and GIS software packages that requireusers to purchase data separately, Maptitude includes extensivegeographic and demographic data so that you can get starteddeveloping franchise territories as soon as you install thesoftware.

In addition, the Franchise Clique blog recognizes Maptitude as aglobal solution, saying “[the] internationalcapabilities make Maptitude a great option for franchisors expandinginto [international] territories.”Maptitude ships with one country of your choice (see complete list),and when you are looking to explore markets such as the USA, Canada,UK, and New Zealand, additional Country Packages can be purchasedseparately.

Maptitude starts at only US$695and is packaged as a one-stop-solution. Maptitude remains the mostcompetitively priced professional franchise territory softwareavailable and is unique in the marketplace for the provision ofcomprehensive data and functionality in a single product for asingle low price.

Contact Maptitude Sales today at: sales@caliper.com.

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“Want to know whether a certainfranchise is really a good opportunity in your area, youcould profit from a type of software known as a GIS, orgeographic information system. Unfortunately, GIS software...has been rather hard to use, and the demographic data neededto make it worthwhile has often been frightfully expensive.That is now changing [with] Maptitude.”

Use the data included with Maptitude to studyexisting franchise allocation.

Evaluate the demographics about any number of sites withMaptitude franchise territory mapping software.

Maptitude Australia franchise location mapping software.

Create and visualize franchise territories bygrouping areas, by drawing boundaries, or based ondriving distance or time.

What type of sales territory planner are you?

There’s the shotgun approach where everyone in the vicinity gets the pitch and then there’s the target, aim and fire approach that takes a little more planning up front but can save time and energy.

Some managers circle a Google Map with a highlighter to give their team marching orders that way and others do a more sophisticated approach with segmented lists and data points and carefully mapped out territories.

No judging here, just supporting.

For those that want to fall somewhere in between, I want to introduce you to free, online sales territory mapping tools that you can use to spot check the territories you are working in as a B2C sales organization.

Like we have gone over time and again, door to door sales is really about maximizing your door knocking ratios and putting each rep in a position to win.

Two Common Prospect Qualifications

If you complete the first step and get in front of a prospect and have the most amazing sales pitch the world has ever heard. You have your pants starched and shirt tucked in. Just got those new business cards with the raised lettering and your hair is exactly how it needs to be.

Dang! You’re on fire!

But, if you aren’t getting in front of door to door prospects who qualify as leads then NONE OF THAT MATTERS.

Qualified means different things to different industries and there is also a different level of qualification. At its core, it means that the prospect has a need that you can solve and has the authority to buy or commit.

The two most common:

1. You are a homeowner, not a renter
2. You have the money to buy

Lucky for you there’s a free way to find this data in only a few seconds.

The Free Online Sales Territory Mapping Tool for Basic Planning and Research

Trulia Local

While they only have a limited number of cities listed it is worth checking out and if your city is on there then get ready to do some segmenting.

Here’s the link: https://www.trulia.com/local/

Segment 1: Going Where the Money Is

Previous studies that show some correlation between housing prices and income. You need to find the sweet spot for your customer base.

Maybe you target the middle class or the high-end areas. And that can change based on where your location.

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In Los Angeles, a $400,000 house might be a closet sized shack in the worst part of town whereas here in Dallas you can get a 4,500 sq ft new construction McMansion in the ‘burbs.

Once at Trulia Local click on Affordability then Sale Price. In Dallas, there was only data for Listing Price which is better than nothing.

You will see the highlighted sections that display the average Listing Price

and then can zoom in to get a closer look

Segment 2: Finding the Homeowners

Now that you have narrowed down the neighborhoods that have the price point you want to target you can segment it further by finding where the Owner Occupied homes are.

Click on Demographics then Owner-occupied homes

You will first see the clusters giving you a high level overview

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Then you can zoom in to get a detailed view of specific blocks and even streets.

Putting Them Both Together

Now using your keen vision compare the two and dial in a specific area you want to target that has the homes that are owner occupied and the value of your target customers and wah-law you have completely some great market research and segmentation that should leave you with a higher level of Qualified Buyers.

Wrapping Up

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“Knowing something is better than knowing nothing at all.” I think I heard that in a country song once (or maybe that was “you say it best when you say nothing at all”) anyway it is also true when it comes to researching the territory you are going to market and sell to. Trulia provides a really neat mapping tool to let you learn some facts about your area.

Next up, we are going to explore some paid ways to segment your data even further and get it into your SPOTIO account where you can then assign it out to sales reps to go and follow up with. Now that is end to end marketing.

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Questions or comments? Contact SPOTIO at info@spotio.com or comment below.

SPOTIO is the #1 field sales automation and performance management software that will increase revenue, maximize profitability, and boost sales productivity.

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Want to see a product demonstration? Click here to see how SPOTIO can take your sales game to the next level.