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The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

Categories

Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.

To learn more, see Choosing a Category.

Today Tab

The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.

Games and Apps Tabs

The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.

Promoted In-App Purchases

Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.

For details, see Promoting Your In-App Purchases.

Discover

Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

Create

Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.

Work

Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.

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Play

Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.

Develop

Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

Getting Featured

App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.

Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.

Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:

• UI design: the usability, appeal, and overall quality of the app
• User experience: the efficiency and functionality of the app
• Innovation: apps that solve a unique problem for customers
• Localizations: high-quality and relevant
• Accessibility: well-integrated features
• App Store product page: compelling screenshots, app previews, and descriptions
• Uniqueness

For games, editors also consider:

• Gameplay and level of engagement
• Graphics and performance
• Audio
• Narrative and story depth
• Ability to replay
• Gameplay controls

Tell us your story.

If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.

This year has been a literal dumpster fire, but we all still have lives that we need to live, as hectic as they can be. We know — you have meetings, appointments, events, errands, and so much more on your plate, and managing everything can be quite difficult. That's why it really helps to have a digital calendar to help you track everything on your schedule. Here are some of our favorite calendar apps on Mac.

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Fantastical

Fantastical has been around for several years now, and even though it has switched to a subscription model, it remains the favorite calendar app for many of us here at iMore.

With Fantastical, you are getting a fully functional desktop app that also has a menubar version for quick access. You can customize your views for daily, weekly, monthly, and even yearly, and your agenda of events appears in the side bar as well. If you are running multiple calendars at once, things can get gnarly — Fantastical lets you customize sets of calendars to view at once, and they can even be location-based, so things don't get too crazy when viewing. For example, you can have work calendars viewable while you're at work, but personal ones when you're at home.

The natural language input is also top-notch, as the app easily understands and fills out all of the appropriate fields while you type out something as simple as 'Have lunch with Mom at In-N-Out on Tuesday at 2 p.m.'

While Fantastical does have a subscription model now, previous users of Fantastical 2 get most of the features unlocked, so it's still very functional. If you're new to Fantastical, there is a trial to test it out to see if you like it before deciding on a subscription. The free version has restricted features.

Fantastical 3

Fantastical has a beautiful interface that's easy to use and plenty of robust features.

Source: Busy Apps FZE

Another great option is BusyCal. This app automatically syncs up with any accounts that you're using with the Mail app on Mac, and everything will be up-to-date. The design of the app itself is simple and clean, but there are plenty of powerful features as well. One of those is the Smart Filter, which lets you create rules for what events are shown. For example, you can set a filter to only show birthdays or repeating events. BusyCal also lets you have multiple Smart Filters set up at once, making it easier to organize your hectic calendar.

Other features of BusyCal include a menubar app, travel time, natural language input, and a ton of customization options including font face, size, colors, time format, and much more. If you don't like Fantastical's subscription model, BusyCal and its one-time cost is an excellent alternative to consider.

BusyCal

BusyCal packs in a ton of useful features and is highly customizable. It also has a single, one-time cost.

Source: Qbix

If you are satisfied with the default Calendar app on Mac, but just want a companion app to go with it in the menubar, then Calendars is worth a look. This free app lives in your menubar, acting as a viewer for the calendars that you've set up in Calendar. It serves as a quick way to see your schedule and agenda in a single glance, so you aren't able to add new events from this app. There is an optional subscription that gives you more features, like adding Google Calendar accounts and backgrounds.

Calendars

Calendars lives in your menubar and serves as a companion to the default Calendar app.

Source: Fanatic Software

Need your calendar app to be more than just a calendar? Then Informant is the one you're looking for. This powerful app rolls your calendar, task manager, and notes into one, giving you everything you need in a single glance. The task manager element of Informant is also very flexible, working with you, whether it's GTD, Franklin Covey, or a simple and basic task list. Informant also has support for multiple filters, so you can easily switch and access the important stuff whenever you need to.

Informant

Informant rolls your calendar, task manager, and notes app into one.

Source: Higher Bar LLC

If you want your calendar to live in your menubar, but need a bit more functionality than Calendars, then InstaCal is worth considering. This app also lives in your menubar, so it's not a full blown app like the others. However, it keeps your calendar a click away, so you can view your events, agenda, and even tasks, as well as having the functionality of adding new events and tasks directly. InstaCal works with any of the calendars that you already have set up in Calendar, or you can manually add unlimited accounts from Google, Office 365, and Outlook. It also has Dark Mode support, customization options, and more.

InstaCal - Menu Bar Calendar

InstaCal lives in your menubar but still gives you plenty of functionality, including the ability to add events and tasks.

Source: AntLogic

Do you want a calendar app that is simple and lightweight? Mini Calendar fits the bill perfectly. It gives you access to your calendars three ways: on the desktop, from the Dock, and from the menubar. When it's on the desktop, it is always-on and sits above the wallpaper. From the Dock, you just need to click on the icon and it will bring up the calendar as a popup. Mini Calendar is configurable in terms of color, shortcut keys, and it can show you sunrise and sunset times too. It's just a light and fast way to get to your calendar when you need to.

Mini Calendar

Mini Calendar is a lightweight calendar app that you can access from your desktop, Dock, or menubar.

Source: Vincent Miethe

Rounding out the list is Calendar 366 II, which is another menubar calendar app. However, it's one of the more fully featured ones, which is quite impressive. With Calendar 366 II, you get full access to your calendar and reminders right from your menubar, and you can change the view to year, month, week, day, agenda, or even list. It has eight themes for light and dark modes, custom colors, calendar sets, custom font sizes, Spotlight integration, travel time, Alfred and LaunchBar support, and so much more. To pack all of the features of a full on application into just the menubar is pretty amazing, and the cost of the app is not too much either, all things considered.

Calendar 366 II

Calendar 366 II is one of the most feature-packed menubar calendar apps there is.

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Keep your schedule organized

These are just a few of our favorite calendar apps on the Mac App Store. What are your favorites? Let us know in the comments!

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Discord and others are down worldwide due to issues with Cloudfare

Discord appears to be down worldwide due to some kind of outage. The team at Discord has acknowledged the issue, and promises that a fix is on the way.